When a website is optimized for free positioning in search engine's search result pages, the act is called SEO or Search Engine Optimization. By listing well naturally, the owner of a site can rank very well and reap the advantages of natural visitors.
Google, Yahoo, and MSN use automated programs known as spiders and robots, which crawl website pages. This precedes the scanning of a page, which is later added to a search engines massive index. Literally, billions of pages are indexed. When a search request is made, the search engine compares the string to the information stored on the billions of pages in the database. The search engine algorithm calculates the relevancy of the pages in the large index to the search string that is requested.
Activities performed by search engines:
- Web Spidering - Index Web Pages - Process Information - Calculate Relevancy - Retrieve Information
Search engines use a set of rules, called an "algorithm" to determine relevancy of requested search requests. The algorithm are kept in secret by search engines from the public to avoid manipulation of their search results. To date, there are over 200 plus factors that contribute to organic search placement. As you've searched on major search engines, you may have noticed similar but not duplicate results with the different search engines. Search engines have there own algorithm with slight differences with listing rules but for the most part, all major search engines follow similar rules when it comes to determining search relevancy.
On Page Optimization
The term used to describe the altering of factors on a website is On-Page Optimization. Factors include keyword density, keywords used in Title, Meta, Alt tags, and the type of support pages and number of links used throughout the site. The search engine algorithm also takes into consideration the strength of a keyword based on it's prominence on the web page. The first two hundred words will usually hold more weight than the words following.
Other factors that contribute to a pages optimization are the use of synonyms, videos used, blogs, and the way that top-level sections are structured. The server used, a sites domain name status, site analytics of site bounce rate are other factors that can contribute to how highly or low a page is listed. However, how well a page is optimized only contributes to roughly 30% of an overall SEO plan. Off-page factors contribute the other 70%.
Off Page Optimization
Factors that can not be controlled by a website owner or webmaster is considered off-page optimization. These factors include the type of links pointing back to a site. To search engines, this is considered a vote and the site providing the link is basically vouching for the site they are linking to. The type of links coming into a site will have different weighing factors. It's not uncommon to have most of the inbound links providing absolutely no link value to a site. So, when acquiring links, it's important that a site receives quality links as opposed to quantity of links.
Social media plays an important role in off-page optimization. Utilizing social media is a very popular strategy of creating attention and building up a following. Attention grabbing viral campaigns can create a large increase of traffic and potential inbound links.
SEO is also the hardest strategy to execute of all the online search marketing disciplines. Results take time, and in some cases it may take up to a full year to see the kind of results hope for. However, the wait is well worth it. - 20897
Google, Yahoo, and MSN use automated programs known as spiders and robots, which crawl website pages. This precedes the scanning of a page, which is later added to a search engines massive index. Literally, billions of pages are indexed. When a search request is made, the search engine compares the string to the information stored on the billions of pages in the database. The search engine algorithm calculates the relevancy of the pages in the large index to the search string that is requested.
Activities performed by search engines:
- Web Spidering - Index Web Pages - Process Information - Calculate Relevancy - Retrieve Information
Search engines use a set of rules, called an "algorithm" to determine relevancy of requested search requests. The algorithm are kept in secret by search engines from the public to avoid manipulation of their search results. To date, there are over 200 plus factors that contribute to organic search placement. As you've searched on major search engines, you may have noticed similar but not duplicate results with the different search engines. Search engines have there own algorithm with slight differences with listing rules but for the most part, all major search engines follow similar rules when it comes to determining search relevancy.
On Page Optimization
The term used to describe the altering of factors on a website is On-Page Optimization. Factors include keyword density, keywords used in Title, Meta, Alt tags, and the type of support pages and number of links used throughout the site. The search engine algorithm also takes into consideration the strength of a keyword based on it's prominence on the web page. The first two hundred words will usually hold more weight than the words following.
Other factors that contribute to a pages optimization are the use of synonyms, videos used, blogs, and the way that top-level sections are structured. The server used, a sites domain name status, site analytics of site bounce rate are other factors that can contribute to how highly or low a page is listed. However, how well a page is optimized only contributes to roughly 30% of an overall SEO plan. Off-page factors contribute the other 70%.
Off Page Optimization
Factors that can not be controlled by a website owner or webmaster is considered off-page optimization. These factors include the type of links pointing back to a site. To search engines, this is considered a vote and the site providing the link is basically vouching for the site they are linking to. The type of links coming into a site will have different weighing factors. It's not uncommon to have most of the inbound links providing absolutely no link value to a site. So, when acquiring links, it's important that a site receives quality links as opposed to quantity of links.
Social media plays an important role in off-page optimization. Utilizing social media is a very popular strategy of creating attention and building up a following. Attention grabbing viral campaigns can create a large increase of traffic and potential inbound links.
SEO is also the hardest strategy to execute of all the online search marketing disciplines. Results take time, and in some cases it may take up to a full year to see the kind of results hope for. However, the wait is well worth it. - 20897
About the Author:
Alex Plana is an experienced Search Marketing Professional in SEO and PPC. He currently runs and operates www.planasem.com, a PPC Management and SEO Consulting site.
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