Tuesday, January 27, 2009

Using Twitter to Generate Buzz on Your Sales Site

By Dominic D. Johnstone

Twitter.com gives users up to 140 key strokes to send their friends and followers a brief message. That says what? It answers the question, what am I doing right now?

Who would have ever imagined that the simplest of social networking concepts would become so prolific?

Pretty well everyone we know knows about Facebook. The reason it is interesting is because we can see into the daily lives of our friends in a way never before seen. People post photos, websites, interesting news, and even their status at the moment. Who would have imagined that a site dedicated to nothing but status updates would become so universal?

As you know, Twitter is a very future minded website. It is becoming the rage with people young and old, and has captured the eye of online marketers around the world.

No matter how basic or boring the concept appears to be at first glance, it is very powerful. Just a few years ago not many people would have thought anyone would care if say for example - I am going for a grande mocca frappaccino at Starbucks with John. Nowadays, people are very interested in the minutia of each others lives. Well add that to the explosive growth rate of memberships on these viral social networking sites, and it introduces a very powerful marketing tool.

You see Twitter allows you to post many updates a day. In fact as many as you can and want to in as short a time as you feel like. Most people want to avoid being seen as annoying with their posts but many people do add numerous status updates per day.

hats more is that Twitter allows you to post hyperlinks to your site via links that you post in your updates. If they are long hyperlinks, they use tinyurls but if they are just domain name, then they will post as is. Either way, Google regards inbound links from good neighborhoods as a good thing. As you gain notoriety online, your profile may be seen as good by Google too.

Just have a look at the profile page of Chris Knight. Chris Knight is an editor at EZineArticles.com. His page is http://www.twitter.com/ChrisKnight. Many thousands of people subscribe to his updates. He subscribes to thousands more. His profile page is ranked 5 by google which is quite an accomplishment.

The advantage of being linked to from a high ranking Twitter profile page is that your inbound links will be numerous over time, and Google will regard your site higher.

In conclusion while Twitter is very new and quite rudimentary in principle, below the surface it is definitely a highly effective online marketing avenue. When you consider the growth experienced by viral sites like YouTube.com and Bankrate.com when they introduced viral growth mechanisms, we can understand the importance of up and coming sites like Twitter. - 20897

About the Author:

No comments:

Post a Comment